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"The discreet breastfeeding debate. Want to breastfeed in public but avoid leering, jeering onlookers? Maybe you need the Mamascarf, recently launched by promotions executive Keira O'Mara. As its name suggests, this is a scarf that can be wrapped around a mother's neck and a hungry baby, for discreet breastfeeding..." |
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"Public breastfeeding is a big issue in this country despite the campaigns that drive home the message breast is best. You can alienate people by pushing the health message too much......I set up mamascarf.co.uk to help women breastfeed in public without feeling worried. The scarf covers your tummy and breast but, importantly, you can still see baby and they can see you."
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"For your little bundle of joy. Mamascarf is a revolutionary new design that not only allows mothers to breastfeed discreetly, but also provides essential support without the need for a cushion. Mamascarf was designed by a UK mum..." |
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Nursery Industry magazine - "Editors Choice: Breastfeed discreetly in style. The Mamascarf allows mothers to breastfeed stylishly and discreetly, providing essential support without the need for a cushion..." |
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"The Mamascarf, a £16 shawl that turns into a baby hammock to protect mums modesty while breastfeeding, has been invented by Keira O'Mara, 31, of Birmingham"
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"Shawl Aid for breast feeders. A young mum has developed a special "shawl" which protects a woman's modesty while breastfeeding in public. Keira, 31 from Birmingham, developed the idea after being made to feel uncomfortable while feeding her son Sam in public..." |
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"Secret Feed. New mother Sarah Trewren breastfeeds 12 week old Henry using a discreet feeding scarf. The £15.99 Mamascarf was designed by Keira O'Mara after she was humiliated by drunk men while feeding her baby boy, covers the upper body to make it hard to tell if a woman is breastfeeding." |
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"Birmingham mum's business idea for breast-feeding mothers "An enterprising Birmingham mum is hoping to beat the credit crunch with her innovative product for breast-feeding women. Like many new mums, Keira O’Mara often felt awkward breast-feeding her son in public..."(Birmingham Mail 3/3/09) |
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"Is it ok to breastfeed in front of men or older people? A mothers instinct is her best guide as to how to handle breastfeeding when there are men around. If you wnat to be discreet you can splash out on feeding tops and scarves (check out mamascarf.co.uk)..." |
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"We love this clever Mamascarf, £15.99. The design means you can protect your modesty while breastfeeding, and it's supportive enough to hold your baby securely in the optimum position while you do so. And when you have stopped breastfeeding? Wear as a cosy wrap! See www.mamascarf.co.uk" |
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"Shopping - Best buys for breastfeeding. Breastfeeding scarf, £15.99 frommamascarf.co.uk" |
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"Baby Brain Fact or Fiction?"When Sam was tiny and I was getting three hours sleep a night, I designed a product called the Mamascarf for breastfeeding mums and set up my own business..." (Pregnancy & Birth magazine, February) |
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"Hot products - Mamascarf is a revolutionary new breastfeeding scarf that not only allows mothers to breastfeed stylishly and discreetly but also provides essential support without the need for a cushion." ( Baby Hampshire Magazine) |
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"New mum Mel C is a fan of my breastfeeding scarf. Settling down to breastfeed her son in a cafe, Keira O'Mara couldn't help but notice the disapproving stares... "
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The breast way to feed. "Mother invents discreet feeding shawl..."(B'ham Mail Extra 12/2/09) |
